David Koren

David Koren is an Associate Principal and the Director of Marketing at Perkins Eastman, the largest architecture firm in New York. He is responsible for providing overall marketing strategy, leading the firm’s business development efforts, and supervising marketing staff in the firm's 13 offices around the United States and abroad. Prior to joining Perkins Eastman, David was a Senior Associate and Marketing Director of Gensler's Northeast Region for more than 8 years.

David is the author of The Architect’s Essentials of Marketing, a basic guide to marketing for architects, published by John Wiley & Sons and endorsed by the American Institute of Architects (AIA). He is a Certified Professional Services Marketer (CPSM) and an Associate Member of the American Institute of Architects. David was the 2005-2006 President of the New York Chapter of the Society for Marketing Professional Services (SMPS), and the 2003 recipient of the SMPS New York Chapter’s Marketing Mentor Award. He was the co-chair of the Marketing Committee of the New York Chapter of the American Institute of Architects (AIA) from 2001 through 2004, and has created and moderated a wide variety of programs, panel discussions, roundtables, and lectures related to marketing for the built environment. He has been a guest speaker at courses and events at Columbia University and the Parsons School of Design, and at national and regional conferences presented by SMPS, AIA, and ARC-US. In January 2008, David was named one of the "40 under 40" in Building Design & Construction Magazine. He has articles both in the new SMPS Marketing Handbook for the Design & Construction Professional and the AIA’s Architects Handbook of Professional Practice. He is a graduate of New York University (BFA in Dramatic Writing) and Trinity College in Dublin, Ireland (M.Phil. in Irish Theatre). David has two plays in print, both published by the Dramatic Publishing Company.

In 2007, David led a group of volunteers to create FIGMENT, a new annual participatory arts festival that takes place on Governors Island in New York Harbor. The festival has grown dramatically, and in 2011 brought nearly 20,000 participants, and over 400 arts projects to the island. FIGMENT has also created a season-long exhibition on the island, which includes 16 large-scale interactive sculptures and a free 18-hole artist designed minigolf course. In 2010, FIGMENT added an event in Boston, and in 2011, FIGMENT also added events in Detroit, Michigan, and Jackson, Mississippi. More events will very likely be added in 2012. More info at http://figmentproject.org.

David’s blog is online at http://davidkoren.com, and he’s tweeting occasionally at http://twitter.com/davidkoren.